Recommended Reading
Cash
Locations : A step-by-step guide to securing the best money-making
locations for your vending machines [DOWNLOAD: PDF]
by Ronnie Talent
Price: $19.77 - Click
here to buy
Review by Bryon Krug, the Author of
Vending Business-In-a-Box:
It is no secret that vending, like real estate, is a location game. You
can have beautiful, state-of-the-art vending machines. But if you put
them in bad locations, they won't make any money for you. Conversely,
you could still make money if you put old, run-down machines in great
locations. The challenge is finding these great locations that will
make you lots of money. Ronnie Talent is an expert in this area, having
grown his business to 428 machines in only 18 months.
While most books on vending include a
chapter or two on how to get
great locations, Cash Locations is the first book devoted entirely to
this important subject. Here are some of the topics covered in the book
that I found to be most valuable for someone running a vending
business:
- The basics of sales for people who don't
have any previous experience
in sales. (The book also includes lots of advanced techniques for
people who have experience selling.)
- Scripts that you can use when talking to
locations.
- Techniques for getting referrals for
potential locations for your
machines from almost anyone you talk to
- How the ideal place to put a machine
varies for different types of
machines
- Examples of other types of creative,
location-specific products you
can sell in your machines
- Case studies of real people who have
succeeded in vending (and how
they did so)
- Examples of flyers that you can give to
businesses
I strongly recommend this book for anyone
who owns a vending business.
For someone who is just starting out in vending, I recommend first
reading both Talent's other e-book, Vending Jackpot, and Vending
Business-In-A-Box. (Full disclosure: I wrote Vending
Business-In-A-Box.) (Both of these books will help you to avoid scams
and to get your business off to a fast start.)
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